Kerala which is popularly called as God’s own country is at present one of the most trusted tourist destinations in Asia. Kerala is also one of the most advanced societies and largest developed tourist destination in India. The beautiful beaches, backwaters, hill stations, festivals, wildlife all these make Kerala a must see destination place in a lifetime. Thiruvananthapuram, Ernakulam and Idukki are considered as the leading districts on the basis of foreign tourists arrivals. Thrissur stands in the first position on the basis of domestic tourist arrivals. There is always a steady rise in the number of tourists visiting Kerala. The state government is also giving more priority to tourism.
Tourism can help a lot in the growth of the economy. Travel and tourism has enhanced the development of other economic sectors as well in the state. Several measures have been taken for marketing and promoting tourism in Kerala. Branding Kerala as a most wanted tourist destination makes India proud. The components in Kerala tourism include Restaurant, Transportation, House boat, Health and Tourist Shopping. Providing high quality infrastructure is another component and special measures are being taken for the same. Infrastructure facilities like good accommodation, water and electricity supply, transport facilities are some of the important factors.